Myth #1 Independent Offices are Unable to Give the Same or (Much), Better Level of Expertise as Larger Companies
Keep in mind, managers of large companies today need to be constantly recruiting agents. The Real Estate industry is known for its high turnover rate. In order to keep the doors open, large offices today often will have 75 to 250 agents. The broker/manager is usually busy recruiting or putting out fires (handling low grade problems before they escalate into mediation, litigation or arbitration). This leaves salespeople often asking advice of senior sales people.
Conversely, brokers, owners and/or managers with extensive experience and expertise run independent firms. Agents and consumers will have more interaction with these veterans and receive more attention, period.Buyers do not care about what sign is in the lawn. Independent firms buy the same insurance from the same companies and have just as good real estate attorneys on call. Most consumers would rather do business with the boss as apposed to an employee.
In Real Estate, they can do business with a Broker/Owner or an agent at a large firm. The choice is theirs and they will they will live with the results for years to come.
Pat Kapowich, "Negotiating Smooth Transactions Throughout The South Bay" SiliconValleyBroker.com